Corporate Profile

Skincare Products Developed and Sales

• Skylight Biotechnology Corporation (the predecessor company of Dr. Wu Skincare Co., Ltd. ) was established in Taipei, followed by the launching of Dr. Wu Clinical Skincare brand with a paid-up capital of NT$5,000 thousand and skin care product development and sales as its main business.

• Successively utilized cosmetics distribution channels like SASA and drugstore chains such as Health Life and TinTin.

• Brand launching at Watsons; overseas expansion (i.e. Singapore); total sales locations reached 900; won first prize in many magazine contests under the beauty category.

• Entered Malaysia,won major awards under the beauty category.

• The Company moved to a new address at 5F. No.102, Sec.2 Roosevelt Rd., Zhongzheng Dist., Taipei City.

• Launched Vitamin C+ Whitening System, number of sales locations surpassed 1,200.

• Received over 30 beauty awards from magazines, became the No. 1 local and medical cosmeceutical brand in Taiwan.

• Increased cash capital by NT$80,000 thousand ; profit capital reached NT$100,000 thousand and total paid-up capital reached NT$200,000 thousand.

• The Company became publicly traded on the TPEX(2015/3/31).

• The Company was listed on the TPEX’s Emerging Stock Market (2015/4/30).

• The Company won the 24th.National Award of Outstanding SMEs.

• CEO Eric Wu won the Medium Enterprises & Model of Taiwan Entrepreneurs.

• Opened its first retail counter in Shanghai and Utilized the Fionacos cosmetics physical channel.

• The Company completed public listing on the TPEX (2016/6/16).

• The Company countinue to increase retail counters in Beijing and Shanghai 

• Overseas market expansion (i.e. Myanmar).

• Increased cash capital by NT$35,250 thousand; profit capital reached NT$140,969 thousand, and total paid-up capital reached NT$458,157 thousand.

• Launched in Watsons China and Malaysia.

• Launched CRM System  with unique QR code.

• The Company moved to a new address at 9F. No.100, Sec.2 Roosevelt Rd., Zhongzheng Dist., Taipei City.

1.    Audits internal rules and regulations, and makes proposals for improvement
2.    Plans and executes audit proceedings

1.    Determines the Group’s development and investment strategies
2.    Manages subsidiaries

1.    Oversees the Company’s strategies and operational management
2.    Monitors business targets and performance analysis 

1.    Plans and executes business markets locally and abroad
2.    Handles customer development and management locally and abroad
3.    Reviews sales targets, strategies and recommendations
4.    Handles production, sales coordination, and sales projection.
5.    Product training

1.    Brand image management
2.    Public and media relations management
3.    Strategic event planning and execution
4.    Advertising and media procurement
5.    Competitor monitoring and analysis

1.    Advertising strategy, creative planning and design
2.    Visual design intergration for business
3.    Marketing distribution channels through visual communication
4.    Product and package design

1.    Handles planning, analysis and evaluation for new product development and upgrade
2.    Oversees application and development of new ingredients 
3.    Determines product specifications and verifies stability 
4.    Gathers industry information and academic literature
5.    Manages trademark and patents 
6.    Handles inspection of raw materials, processing and finished products; implements quality control and assurance procedures

1.    Manages production/processing plan and schedule
2.    Handles OEM factories, supplier evaluation and management
3.    Procurement planning and execution
4.    Logistics planning and management
5.    Inventory management

1.    Preparation and analysis of financial report and budget
2.    Establishment, evaluation and implementation of accounting system
3.    Accouting and tax management
4.    Preparation of business management reports

1.    Capital budgeting, planning and management
2.    Monitors receipts, payments and outstanding accounts 
3.    Handles matters relating to company shares 

1.    Human Resources management and strategic planning
2.    Employees benefits planning and processing
3.    Handles legal matters 
4.    Manages company assets and general affairs
5.    Plans and introduces information system